If you are an advertiser looking to leverage out of home network advertising HotSpotDS can help you.
If you are a digital signage network operator HotSpotDS can extend the reach of your network.
Digital signage has several challenges and obstacles that must be met. They are:
Uncertain ROI – the costs of deploying digital signage can be high. Any investment of consequence has to be justified by a clear ROI plan before receiving approval.
Unproven advertising effectiveness – like the Internet in the early 1990s, the digital signage medium has not yet been widely accepted as an effective advertising medium.
Lack of interoperability – digital signage products today are mostly closed, proprietary systems. It is impossible to advertise across digital signage networks running different solutions, making the emerging media inferior to nationwide advertising media such as the television and the Internet.
Complex value chain – a digital signage network can involve many players. Managing a complex value chain is a daunting task and all parties involved may introduce risk factors to fail a project.
Lack of understanding – This relates to brands and retailers but also, disappointingly, to some vendors. In particular many people responsible for content do not, as yet, have a clear idea as to what works most effectively.
HotSpotDS can help you overcome these challenges to your business. Our web based application delivers real-time market value to your advertising spot and ensures the advertisers gain the most value from their advertising dollar.