Digital Display Advertising
Many corporations, financial institutions, local and federal government, universities and transportation centers are realizing the benefits of incorporating a digital signage solution. The benefits enable a new exciting vehicle to communicate with their audience in the most effective and powerful way possible. Digital signage is a fantastic and exciting medium for Banking, Retail, Education, Enterprises and even the occasional elevator.
Who Uses Digital Signage?
- Digital Signage for enterprise enables management and selected service providers to communicate with their employees or tenants more effectively in the lobbies or break rooms. Using digital signage allows the enterprise to offer current information regarding special events, local advertising and customized RSS feeds for news, sports and stock information. It reduces the perceived wait time of those people in front of the screens and allows management to communicate current event and even calendars with their staff.
- Digital Signage for Universities is becoming more than just a perk. With safety being an ever increasing concern and speed of messaging being an absolute must, digital signage is more than ever an efficient and expedient way to communicate with students and visitor alike.
- One of the fastest and most quickly adopted technologies today in the retail environment is OOH networks. Retail stores have been replacing static displays with digital signage solutions to maximize their message to their customers. Sales promotions, advertisements and information can be communicated quickly and cost-effectively. And retailers worldwide are using Digital Signage advertising as new revenue stream.
Digital Signage For the Selected Industry Sectors
RETAIL
The most obvious examples of this can be found in grocery stores. At the checkout line there are ads placed by management either marketing products, providing information, or general ads where the store receives a commission.
TRANSPORTATION
Transportation centers such as commuter train stations, subways, airports, rail lines, busses and others provide a way to provide the captive audience targeted information and advertisements as consumers travel.
HOSPITALITY
Service oriented businesses such as Hotels, Casinos, Resorts, Cruise Ships, Night Clubs, Bars, VIP Club Rooms and others use close-circuited solutions to broadcast helpful, targeted messages to members and guests. Casinos use Digital Signage to advertise specials to their customers who have been given a RFID card or as a wayfinding device with interactive touch screens.
FINANCIAL
One of the fastest-growing outlets for digital signage resides within the financial world as bank products and service programs can be Advertised. Financial institutions can further brand themselves as trusted sources of information as consumers navigate their way through making the challenging decisions associated with money management.
HEALTHCARE
Hospitals, Doctors offices, Dentist offices, Veterinarian offices. Digital signage networks are being placed throughout hospitals to deliver facility information, present preventative health programming and advertise products and services. Waiting areas of medial and dental offices also subscribe to closed-circuit television programming to maximize patient's attention, encouraging the doctor-patient relationship and better overall healthcare.
PUBLIC SPACES
Museums, Aquariums, Zoos, Monuments and other self-guided or tour-led facilities can enhance the visitor experience through outdoor and indoor digital signage networks offering in-depth information about historical documents, artifacts, animal and marine life and facility information such as restroom and food service locations.
EDUCATION
The growing use of digital signage networks within schools streamline communication of information to students including faculty announcements, weather emergencies, sports scores, and academic event calendars. Existing company networks in retail stores and corporate offices can double as a vital employee training tool able to reach all locations remotely.
ENTERTAINMENT
Arenas use digital signage platforms throughout their venues to broadcast game scores and highlights wrapped with powerful advertising messaging. Theaters utilize networks to show movie trailers, show times, food and beverage specials and enhanced product advertising.