An estimated 70% of purchase decisions are made within the retail store itself; effective Point Of Purchase displays can have a dramatic impact on sales for a particular product category or brand and Digital Signage is at the forefront of the latest advances in Point of Purchase advertising.
Advertising that is built around impulse purchasing and that utilize displays designed to catch a shopper's eye, particularly at the point of purchase, can dramatically raise the lift at your POS system. There are various types of point-of-purchase displays, including window displays, counter displays, floor stands, banners and all types of open and closed displays. Generally, these displays are created and prepared by the manufacturer for distribution to wholesalers or retailers who sell the manufacturer's merchandise. Often, a manufacturer will discount the cost of merchandise or in some other way compensate the retailer for using a point-of-purchase display. With dynamic digital signage much of the cost associated with creating these displays are reduced or even eliminated. The retailer is able allow the advertiser to update or change the display with the click of a mouse button. The retailer can then charge back a fee for the use of the space. It is truly a win-win situation for both the retailer and the supplier. The supplier enjoys reduced printing and shipping cost and the retailer enjoys another income channel to offset operating expenses.